Tesco Eat Fresh Sweet Mini Peppers Family Pack

A Gomez

It was love at first sight for many consumers, impressed by the bright, modern and resealable packaging on this selection (rsp: £3/500g), with 75% saying they were likely to buy before trial. And after sampling the “crunchy, juicy” peppers, that rose to 83%.

Silver winner:

Tesco Finest British Sweet Emerald Green Tomatoes

Tesco Finest triumphs at Own Label Food & Drink Awards