Tesco Finest Spanish Platter

Winterbotham Darby & Co

This £3.50 120g platter made a great first impression: consumers liked the look of the cured meat and the clear packaging. With subsequent endorsement of the quality and flavour of the selection, 63% of consumers said it was “better than what’s out there”. ABC1 shoppers and those in the south were most likely to buy it.

Silver winner:

Lidl Deluxe Italian Fennel Salami

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Tesco Finest triumphs at Own Label Food & Drink Awards