Asda Butcher’s Selection Garlic & Herb Whole Chicken


The success of this concept, a chicken roasted in a bag (rsp: £5/1.7kg), was evident from consumer testing, with an incredible 96% of panellists saying they would definitely or probably buy it. Like consumers, experts not only liked the convenience; they just as impressed by the taste.

Silver winner:

Lidl Deluxe Sweet Winter Spiced Chicken

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Tesco Finest triumphs at Own Label Food & Drink Awards