The autumn rollout of Manor Bakeries' Cake2Go packed a powerful punch by combining the clout of the Cadbury and Mr Kipling brands to capitalise on the nation's appetite for snacking. During instore trials from April to June, the top seller was Cadbury's Choc Chunk Muffin which outsold its nearest competitor by 11 to one. The next most popular were Mr Kipling Blueberry Muffin and Cadbury's Choc Orange Muffin. {{MARKETING }}