RVP Foods brought genuine innovation to the frozen Italian snack market ­ which has been quite flat for some time ­ by giving its tried and tested formula of Oriental Express Snack Noodles products an Italian accent. Frozen microwaveable Pasta Fasta has managed to put a bigger portion of the snack market into the freezer with over £3m sales to date. The convenience pasta is a hit with young adults and teenagers according to RVP. Pasta Fasta snack pots, launched in April, can be microwaved from frozen in four minutes (rsp 99p). RVP foods says its innovation is on target to achieve £10m sales within two years. {{MARKETING }}