TOP BRANDS BY RETAIL SALES VALUE (K) Multiple grocers 52 w/e 52 w/e % chg 10 Oct '99 8 Oct '00 Frozen ready meals 1 Birds Eye (Euro meat) 37,684 37,624 -0.2 2 Birds Eye (Indian meat) 24,478 26,476 8.2 3 Heinz (Euro meat) 15,494 21,456 38.5 4 Youngs Bluecrest (Seafood) 19,972 18,703 -6.4 5 RVP Foods (Chinese meat) 2,744 16,039 484.5 Total frozen ready meal market 462,637 484,543 4.7 Frozen Desserts 1 Wall's Viennetta 24,852 25,161 1.2 2 Sara Lee Gateaux 27,330 22,297 -18.4 3 Sara Lee Danish 12,950 11,295 -12.8 4 Sara Lee Pies, Tarts & Flans 15,192 10,737 -29.3 5 McVitie's Devonshire Cheesecake 7,105 7,216 1.6 Total frozen dessert market 316,237 288,849 -8.7 Source: Information Resources {{MARKETING }}

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