Top brands by retail sales (£000) Multiple grocers 52 w/e 52 w/e % chg 10 Oct '99 8 Oct '00 Frozen seafood 1 Birds Eye Fish Fingers 49,660 50,787 2.3 2 Young's Speciality Prawns 26,019 30,654 17.8 3 Young's Chip Shop Battered 22,920 26,927 17.5 4 Birds Eye Battered 10,948 19,186 75.2 5 Birds Eye Fish In Sauce 17,290 16,107 -6.8 Total frozen seafood market 538,486 546,074 1.4 Frozen Potato Products 1 McCain Home Fries 38,503 39,319 2.1 2 McCain Oven Chips 36,852 29,172 -20.8 3 McCain Micro Chips 27,269 28,179 3.3 4 Birds Eye Waffles 17,472 16,592 -5.0 5 Birds Eye Crispy Potato Fritters 11,206 9,798 -12.6 Total frozen potato products market 406,243 390,596 -3.9 Frozen Pizza 1 Goodfellas (9" standard) 29,075 30,494 4.9 2 Chicago Town (individual pizza pies) 25,935 29,453 13.6 3 Chicago Town (9" standard) 20,278 20,167 -0.5 4 Freschetta (9" rising ) 6,635 14,080 112.2 5 McCain Micro Pizza (individual pizza) 44 12,331 ++ Total frozen pizza market 303,500 312,883 3.1 Source: Information Resources {{MARKETING }}