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Bold took first place in the household category last weekend with 29% of total recorded activity, 11 points ahead of the year's overall category leader Persil, which was pushed down into third.
Bold was on offer in Morrisons and Tesco...
OK, I admit it: I don't actually do a lot of dry cleaning mainly because a "dry clean only" label instantly puts me off buying an item of clothing. I know just how much effort it will be to take it to the dry cleaners, not to mention ...
Lever Brothers has pipped arch rival Procter & Gamble to the post yet again by being first to bring a new home dry cleaning product to the UK market.
Persil is extending its brand beyond the washing machine with Persil Revive which is a way of...
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