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SCA is extending its Velvet loo roll brand into the facial tissue category to take on Kleenex. Velvet Tissue is rolling out across the multiples in classic, compact and large and will benefit from a £8.5m spend for the entire brand this...
Kleenex is relaunching its Ultra Soft facial tissues with a softer texture that it claims will encourage consumers to stop using kitchen towels and toilet roll to wipe their noses.
As man-flu season reaches its peak, Kimberly-Clark is launching a range of ultra-thin pocket tissues for blokes. Kleenex Pockets packs (rsp: 66p) contain six thin tissues and are designed to be carried by men in their trouser pockets.
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