Knorr's debut in wet cooking sauces came in August as Bestfoods injected £3m into a New World Cooking Sauces range. Introducing a new focus into the ethnic cooking sauce market, it aims to bring South African spice blends ­ such as Spicy Durban Curry and Cape Malay Curry ­ into the UK mainstream with the range. Knorr brings brand strength to a cuisine that is still relatively embryonic in the UK but adds a "rainbow cuisine" dimension to the rows of Italian, Indian and Oriental variants on the cooking sauces fixture. A high profile press campaign for the new range will run until spring, and will help to encourage consumers to try something different for their tastebuds and store cupboards. {{MARKETING }}