Heinz Fridge Door is one of those products that makes you ask why on earth didn't they think of it before?' It put Heinz soup into one litre plastic bottles which, as the name suggests, fit inside the fridge door. The idea behind the launch was to "meet the needs of the snacking and grazing generation", meaning that the family can help themselves to soup when they feel like it. It has a nine month ambient shelf life and fridge life of five days. {{MARKETING }}

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