Elida Fabergé's Lynx shaving and haircare range, launched in October, spearheaded the company's drive to grow the male grooming market. The new range, which includes a triple blade razor, shaving gels,shampoos and hairstyling products, is well placed to harness the irreverent image and appeal of Lynx bodysprays and bring consumers into the Lynx brand early in their shaving lives. {{MARKETING }}