Top brands by retail sales (£000) All outlets 52 w/e 52 w/e % chg 10 Oct '99 8 Oct '00 1 (1) Colgate Dental Cream 103,056 103,586 0.5 2 (5) Sure 73,869 68,533 -7.2 3 (2) Lynx bodyspray 68,800 68,466 -0.5 4 (8) Gillette Mach3 50,174 58,907 17.4 5 (4) Oil Of Olay facial moisturisers 46,415 49,879 7.5 6 (3) Macleans Toothpaste 47,343 43,910 -7.3 7 (7) Durex 35,318 36,079 2.2 8 (6) Pantene Pro-V shampoo 42,965 35,981 -16.3 9 (-) Sensodyne toothpaste 29,519 31,716 7.4 10 (-) Colgate toothbrushes 16,154 30,673 89.9 11 (12) Radox bath liquid 26,738 30,623 14.5 12 (10) Aquafresh toothpaste 30,243 30,247 0.0 13 (13) Elvive shampoo 27,245 27,354 0.4 14 (9) Head & Shoulders shampoo 32,000 27,138 -15.2 15 (-) Oral B toothbrushes 25,545 27,134 6.2 16 (14) Gillette Series shave preps 27,014 26,539 -1.8 17 (15) Dove bar soaps 25,299 24,934 -1.4 18 (11) Right Guard 30,009 23,945 -20.2 19 (20) Clairol Nice N Easy 22,576 22,538 -0.2 20 (-) E45 Range 21,670 22,496 3.8 Total toiletries market 2,829,903 2,762,932 -2.4 Source: Information Resources {{MARKETING }}