The Famous Grouse blended Scotch whisky is getting wrapped up for the winter with a limited edition pack. Designed to give the impression of being ready gift-wrapped but with branding still visible, the pack will be listed at Sainsbury’s, Morrisons and Asda and priced on a par with the regular Grouse bottle, although it will be subject to price promotions.

“Grouse is a consistent high performer over the Christmas period,” said brand manager Lee Walker. “The new-look bottle will ensure that we stand out.”