Surely it isn’t possible for Brits to eat more baked beans? Well, thanks to some brilliant innovation from Heinz with its Snap Pots, healthy competition from Branston, and the economic downturn, it is. Time-poor shoppers ate 295 million kg of them last year, pushing sales up 11% to £266m in the process [TNS 52w/e 15 June 2008]. In fact, all manner of canned goods are in renaissance with value sales up across the canned category – apart from desserts. Sales of canned foods hit £1.85bn, with tinned tomatoes a stellar performer. Focus on Canned Goods p59