Cif and Windolene window wipes have brought growth to the previously flat window cleaning sector. They are performing very well. Overall, I think we may be coming to end of wipes' innovation, but I could be proved wrong. In toilet cleaning, tablets and mousses are driving incremental sales, and there's a lot more room for growth. Dishcare has grown because of improved products, such as the new Fairy formulation in a PET bottle. But the main growth is coming from dishwashing cleaning products because of increased machine ownership. It will be a big growth area over the next 10 years. Tablets are doing particularly well because new machine owners are buying them. Aircare also has huge potential, with liquid electrical plug-ins and refills giving the best performance in the last year. We are taking learnings from Wal-Mart in the US and Canada and seeing what items from their range can be introduced in the UK. The first two US brands, Oxiclean, a multipurpose stain remover in powder format, and Orange Glow will be introduced in February. We're also looking to extend own label with US products. {{FOCUS SPECIALS }}

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