Unilever Bestfoods' Pot Noodle brand is to party in Ibiza this summer with sponsorship of the Clubbers Map, postcards and washroom posters. The Ilchester Cheese Company is celebrating its 40th anniversary by reintroducing its Original Beer Cheese ­ a blend of Somerset Cheddar and Fullers Beer. The British Potato Council is running a Free days out' voucher promotion on potatoes in 10 multiple retailers. Calypso Soft Drinks has signed a deal with 20th Century Fox for a promotional tie-in with the Crocodile Hunter film on its Calypso Cups 12-pack. A Major Lee Rough character is touring the UK with an army tent on a five-month sampling campaign for Kamp Krisprolls. The brand's sampling partners include Olivio, Boursin Light, Marmite, Duerr's Strawberry Squeezers and John West's Tuna with a Twist. Confectionery company Leaf UK is introducing Fruities, Fizzin', Body Bitz and Pyramix bags to its Malaco range G Costa is bringing out three ambient oriental Blue Dragon Simply Meal Kits ­ Sushi, Green Curry and Pad Thai. Gel Rim cleaners in two fragrances are joining Jeyes' Bloo toilet cleaning range, backed by a £1m TV ad campaign featuring the voice of camp comedian Julian Clary. Reckitt Benckiser has discontinued Lemsip Cold and Flu Soft Gel Capsules 8s and 16s. Campina is adding a Vanilla Ice Cream flavour to its Yazoo range of flavoured milk next month in four x 200ml packs. A 500ml and one litre format will follow. {{P&P }}