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Fletcher joined Graze from Innocent in 2011 and took over as CEO in 2012. He’s made the range of options wider and livelier, launched in the US and started allowing brands to use Graze as a service provider. But most significant is his move to push Graze into the supermarkets, symbol groups and WH Smith - perfectly timed to coincide with ‘guilt-free’ checkouts.
The Grocer's Power List 2016 reflects a sector in upheaval
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Anthony Fletcher, CEO, Graze (92)