UK president of chocolate and global retail, Mars
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Maquivar has made a good impression since jetting in from Latin America 12 months ago. Confectionery is still under fire By ploughing cash into celebrity-fronted ad campaigns and NPD he has defied the anti-sugar lobby to boost sales for both Galaxy and M&M’s, though leading brands Snickers and Mars are still suffering.
The Grocer's Power List 2016 reflects a sector in upheaval
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Blas Maquivar, UK president of chocolate, Mars (77)