David Forde


David Forde

UK MD, Heineken

Last ranked: 35

The likeable Irishman is also effective: he’s credited with successfully integrating the Scottish & Newcastle business into Heineken after a tricky start, sorting out the on-trade estate and identifying how to unlock value in its cider portfolio.

Indeed he’s poured pressure on the much bigger AB InBev with a programme of innovation comprising new products and new flavours in both beer and cider, while acting in a statesman-like manner to push moderate drinking.

Heineken is also reportedly in the running to acquire Peroni and Grolsch, which would be the worst possible outcome for ABI.

The Grocer's Power List 2016 reflects a sector in upheaval