Sir Stelios Haji-Ioannou
Last ranked: -
He’s back. Sir Stelios’ pilot EasyFoodstore in London targets the same bargain-hunting Brits who love the airline with a small range of dry and ambient SKUs at the rock bottom price of 25p (for now). With margins that small, it’s hard to see how it’s viable but the multibillionaire who grew EasyJet into a £6.8bn tour de force is not one to give up and he has deep pockets, too.
The Grocer's Power List 2016 reflects a sector in upheaval
- Currently reading
Sir Stelios Haji-Ioannou, founder, EasyFoodstore (99)