Planting of a new variety of strawberry - Driscoll Jubilee - began in the UK this week, with growers claiming it would become the top premium strawberry this summer.

The strawberry has been developed by KG Fruits, which says it has scored higher than other strawberries in sweetness, shape, flavour and texture.

Growers will be producing about nine million punnets between July and September.

KG MD Nick Marston said: "Jubilee is exceptional, the queen of the crop with a perfect heart-shaped appearance."

Marston said KG's R&D was expected to produce many new strawberry varieties.