Jon Arnold, head of dairy with Sainsbury, said: “It’s fantastic to be offering Royal Farms Windsor Ayrshire branded milk.” The milk will be available in 60 Sainsbury stores in London and the A4 corridor.
Meanwhile, 70 food stores operated by the Ipswich and Norwich Co-operative Society have agreed a deal with regional farmers. The stores will only carry milk supplied from farms in East Anglia, under a new partnership arrangement. The milk will be branded ‘Exclusively East Anglian’ and will be available at stores in Essex,
Suffolk and Norfolk. Five dairy farms have signed up to the deal, which will see the milk processed and bottled in two and four-pint flagons at the Co-op’s Ipswich dairy plant.