Grouse Rush, the new premix derivative of The Famous Grouse whisky blend, aims to grab a slice of the sector that has rapidly grown around the phenomenon of vodka with energy drink' products. Distributor Maxxium UK unveiled the brand last month and has it on test in the Scottish on-trade. Business development director Alex Gonnella said: "This is a dynamic departure. Grouse Rush performed well in consumer research and we are certain it will extend The Famous Grouse brand into an increasingly valuable drinks category." {{DRINKS }}

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