We do believe that the Cadbury brand is at the heart of the nation and would like to thank our suppliers for their support during the difficult summer period. We don't underestimate what we have to do to make sure that Cadbury remains at the heart of consumers.

That said, research so far indicates that our market share has held up.

The issues around confectionery are the same as last year - people want less sugar and portion control, as well as premium products. We have responded to these growth areas with the launch of the Highlights bar and Flake Dark.

In sugar confectionery, so far we have not seen much success for healthier products but we do believe that they are an important part of the sector's future.

One reason they have not experienced significant growth is because not all products deliver the great taste and texture that consumers expect from sweets.