There are various developing trends but three that have
really come to the fore are busy lives, indulgence and sophistication, and balanced lifestyles. We've taken action
across all these elements, as well as improving products and packaging. Consumers are becoming more interested in the nutritional value of foods and we want to help them make informed choices.
The health impact has been positive on the whole. The changes we made last year to our Rowntrees brand, with no artificial colours, were in line with what consumers wanted. Smarties is now free from artificial colours as well.
Lifestyles are not going to change and we shall see these trends for the next three or four years at least. People are going to continue to be conscious of their health and products have to be suitable for mums to buy.
But confectionery companies can continue to grow. It is a massive category and that isn't going to change.