We are mainly focusing on one issue with regard to the category this year and that is the health debate. As a result, we have changed our recipes and have now created a range of healthier snacks.

The confectionery market has been struggling; consumers are becoming more concerned about obesity in their kids and this is having an impact.

But banning sweets in schools and vending machines will have little effect on kids, who will just get them from the local shop instead.

Sour variants are still doing well, but health is the most important area at the moment.

The market is also more about sensations now. There has always been a market for products that create a sensation in the gob, whether it is hot, cold, sour or fizzy -and more companies are moving into this area. These types of products will continue to be popular.