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The 9000th product to be certified by the Marine Stewardship Council has gone into Waitrose stores. MSC eco-labelled Waitrose oat-crumbed Scottish mackerel fillets hit fish counters at the supermarket last week.
John West is extending its range of canned fish products with three new sardine and mackerel products this autumn.
A war over mackerel is set to break out, with Iceland facing sanctions from the European Union over exceeding recommended quotas of the prized fish.
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