White beer brand Kronenbourg Blanc will be the subject of a national press campaign to emphasise its unique taste.
Scottish Courage Brands will be running the campaign via
posters and advertisements in newspaper supplements and women’s magazines.
The advertisement shows an albino zebra at the centre of a herd of zebras with the strapline ‘Turn to White’.
Craig Clarkson, head of marketing at Scottish Courage Brands, said: “We know we have a great product and we are already seeing it in the trade, as more and more people discover the brand.”
Blanc was launched on draught in 2004 and in bottles earlier this year. It is supported by a £5m marketing programme, part of an £18m investment behind Kronenbourg in 2005.