Scottish Courage is increasing its emphasis on off-trade sales of Theakston Cool Beer with the introduction of 500ml nitrogen flush bottles. This follows the launch of shaped 500ml cans two months ago which have won listings in the major off-trade channels, including multiple grocers specialists, wholesalers and independents. The distribution has been concentrated in the Yorkshire and Granada television areas and the brewer is planning a national roll out. The cans are being supported in the wholesale and convenience sector with a free branded glass on a four pack purchase. The 4.2% abv beer is the brewery conditioned variant of Theakston Cool Cask which was launched in the on-trade in the north of England in May in an effort to rejuvenate the cask ale market. The brand is backed by a TV and cinema campaign in Granada, Yorkshire, Tyne Tees, Border, C4 and C5. {{DRINKS }}

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