Tetley has decided to ditch its Tea:therapy brand - less than three months after insisting it was “still a key product line”.
However, the company is jumping straight back into the concept of black tea with fruit and herbs by replacing it with Tetley Plus.
Two of the Tea:therapy line-up - Uplifting with ginseng and peppermint, and low-caffeine Calming with camomile, lemon balm and honey - will continue under the new guise. They will be joined by newcomer Wellbeing, which contains echinacea and lemon balm.
Rsp will be 79p for 20 bags, comparable to Tea:therapy’s launch price almost two years ago of £1.39 for 40 bags.