Aside from being the home town of David Seaman and the Chuckle Brothers, Rotherham has few claims to fame and it's fast losing another, as its supersized residents shed the flab at a startling rate.

It emerged this week that chubbers in what was previously the UK's third-fattest town have lost a collective six tons of fat in the past year. That's the same as 18 Paul Masons (star of Britain's Fattest Man last week) leaving town at once.

A deal with Ryvita surely beckons for those svelte Rotherhamsters!