Unilever Bestfoods is expanding its Bertolli pasta sauce portfolio with the launch of a stir through range.
Due on shelf shortly, the four recipes ­ Sun-Dried Tomato & Marscapone, Vine-ripened Tomatoes & Black Olive, Grilled Vegetable & Balsamic Vinegar and Grilled Peppers with Chilli Oil ­ have an rsp of £1.69 for 185g.
A £1m marketing campaign will take the form of six and 48-sheet posters and instore PoS material.