Oriental Express Frozen Foods is encouraging consumers to think inside the box with the launch of a range of ready meals.
OE Square Meals come in a pot format in six recipes including Sweet & Sour Chicken and Chow Mein.
The company is also continuing to extend the OE brand from purely Oriental meals, with Square Meals also featuring Bangers & Mash, Pasta Bolognese, Indian Chicken and Chilli Con Carne.
Hitting the market in March, the 320-350g boxes have an rsp of £1.25 and will also be promoted at two for £2.
The range will be promoted with a marketing campaign.