Innocent's juice drink brand This Water makes its TV debut next week to highlight recent NPD in the latest in a flurry of spring marketing activity by British water brands.

The ad airs on 17 May with new outdoor advertising to raise the brand's profile ahead of the key summer sales season.

Marketing manager Sarah Smart said the company had "significantly lifted" its marketing spend from last year. The push shows lemons, limes, oranges, raspberries and apples diving into water to Billy Ocean's 'Suddenly'.

"The creative for the campaign is simple and effective and the media plan addresses consumers when they will really want refreshment: when the sun is shining," said Smart.

The campaign follows revamps by Buxton, Silver Spring and Aqua Pura over the past month.