Thorntons’ business with supermarkets has soared 140% to £3.6m in the first half as it boosts distribution outside its own outlets.
Following the success of its branded chocolate countlines at Tesco and
celebration cakes at Sainsbury, Thorntons has secured additional listings for a wider range of products at the multiples, and has recently secured listings for Easter eggs at chains including Asda and Woolworths.
The biggest success had been the new Art of the Chocolatier boxed chocolates, which were listed at all of the main supermarkets, said channel marketing manager Liz Horsey. Chief executive Peter Burdon said sales of Thorntons branded products in other outlets would “rapidly become a significant contributor to growth”.
Pre-tax profit for the 28 weeks to January 10 was up 11% to £12.1m on sales up 4.4% to £109.3m. Sales of own label lines for M& S were up 6% over the period.