Domestos has unveiled a shiny new look featuring a new 3D-effect label produced by overprinting on silver foil. The new look packaging is being rolled out gradually, appearing first on Domestos Bleach, followed by Active Toilet Gel, In-blocks, Rim Blocks, Wipes, Surface sprays and general purpose cleaners. Domestos dominates the bleach and toilet cleaner category, but faces fierce competition from own label products, Ambi-Pur and Toilet Duck. {{P&P }}