Argentinian lager brand Quilmes is eyeing up UK expansion with listings across the multiples through a new distribution partnership.

Specialist wine and beer importer Morgenrot replaced Pierhead Purchasing as Quilmes' importer and distributor last week and it aims to make the brand more readily available in the off-trade. Currently, Quilmes is only stocked in selected Oddbins and specialists but Morgenrot is in talks with major retailers to have the beer on shelf later this year.

Graham Archibald, who was credited with spearheading the rise of Tiger Beer in the UK prior to its move to Heineken UK, will oversee Quilmes' expansion. "With Morgenrot's resources and Graham's knowledge, experience and contacts we are very confident that we can bring in the best brands and help them grow," said Ray Flynn, MD at Morgenrot.

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