Singaporean lager Tiger is launching a poster campaign to highlight its heritage.
The series of four images all depict a cargo ship leaving Singapore for the UK with a load of Tiger beer and are inspired by the country's famous woodblock prints. "This campaign will excite our target audience who will be interested to learn about our heritage," said Steven Greaves, marketing manager Tiger Beer UK. "We're pleased the campaign reflects our Singaporean provenance."
The campaign will run across six UK cities from 10 March. The company will also run a competition with Metro offering the chance to win trips to the Far East.