The exotic oriental woman who has featured in Tiger Beer's press campaign is being brought back in a new series of ads. The latest two, Massage and Rickshaw, follow on from Shaving and Lantern and are designed to emphasise the exotic background of the Singapore brew. Distributor Ubevco is spending £1.5m on a support campaign for the brand this year, including adverts in men's lifestyle magazines such as FHM and GQ, and in regional entertainment guides like London's Time Out. The ads will be reinforced with promotional activity for trade and consumers, and sampling at relevant events. {{DRINKS }}

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