Ethnic food supplier JK Foods is pushing its Tiger Tiger noodle brand into the ready meal market.

Tiger Tiger Easy Snax, a range of ambient microwaveable meals, is being rolled into Sainsbury's next week, and will be followed by other Tiger Tiger snacking products and cooking ingredients later in the year.

The 300g meals (rsp: £1.85) come in takeaway-style cartons and would plug a gap for products that combined "truly authentic flavours with quality and convenience", said head of sales Sanjay Sood.