Häagen-Dazs is about to launch its first on pack promotion ­ Me Time'. Entrants will be asked to reveal their ideal me time' for a chance to win more of it. Top prizes are non-prescriptive so winners can choose their own indulgence. All entries win a money-off coupon. The promotion, which is on 700,000 packs across six variants, including new Vanilla Caramel Brownie, targets young urban professionals and aims to encourage repeat purchase. It allows consumers to use SMS text messaging to enter as well as online web, e-mail or post. {{MARKETING - P&P }}

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