Mineral water drinkers will get the chance to 'Serve for £1m' at Wimbledon in an on-pack promotion for the Buxton brand.

The company is hoping the initiative will prove a smash hit and highlight Buxton's links with the All England tennis championships.

The winner of the text-and-win competition will be invited to Wimbledon to serve a tennis ball into a court. If successful according to tennis rules, they will become a millionaire.

The promotion will run across seven million 50cl bottles and will be backed by point-of-sale material as well as trade advertising. Also up for grabs are 50 sets of Wimbledon kit - comprising a tennis racquet, sports bag and towel.