Cadbury isn't the only Kraft chocolate brand to get TV exposure a £4m campaign for Toblerone is about to hit our screens.

The ad, which breaks on 1 March, features a woman going to extraordinary lengths to enjoy her Toblerone for instance, using a hairpin and the lid of a grand piano to break a piece off.

"Our TV and online ­campaigns are only the start," said brand manager Stephanie Rasche. "Toblerone's a unique product. We're looking ­forward to growing its ­loyal customer base."