Toffee stars

Leaf Confectionery is popping a Toffee Popcorn flavour into its Chewits range to entice older children to the brand. The newcomer is Chewits' second non fruit flavour. The core brand ­ strawberry, blackcurrant, fruit salad and cherry ­ were joined by cool blue minty variant last year. Anne Allin, customer marketing controller, said toffee popcorn was a contemporary flavour which would stretch the brand's age range appeal. {{MARKETING - P&P }}