New varieties ahead as Israel exploits snacking fruit market; Asda and Safeway take Melody on the Vine Israeli growers are developing a new range of sweeter mini tomato varieties which will ultimately include some which will have green and yellow stripes even when they are ripe. In the Sharon valley a mini plum type called Melody on the Vine is being grown under cover exclusively for Agrexco, the Israeli marketing organisation. It is already in its second year of production. It has been snapped up by UK supermarkets like Asda, selling it in a 180g pack, and Safeway, confirming the industry's view that substantial expansion is possible through expanding the snack salad and fruit market. Further south in the Arava region, growers have a similar three year exclusivity arrangement with Israeli seed breeder Hazera to produce another new variety of cherry tomato called Baby Maya. A new washing process has also been introduced which is not only faster but reduces splitting and enhances shelf life. Overall, Agrexco's mini tomato shipments have contnued to expand in the UK. Meanwhile growers are developing computerised climate control and heating system brought in from America to expand capsicum production. {{FRESH PRODUCE }}