from Clare Cheney, director general, Provision Trade Federation

Sir; I read your report that Benecol is planning to launch a probiotic yogurt drink and that a “buyer of a major multiple” commented unfavourably on a six-pack’s price compared to similar products (Nov 8, p57).
As a matter of principle, I do not think it right a retailer should take issue in the pages of The Grocer with a proposed price before a new product has even been marketed.