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GlaxoSmithKline is ploughing 2.1m into supporting the launch of its new Aquafresh Extra Care mouthwash range with a campaign positioning the range as suitable for children and adults alike.
A range of children's oral-care products is joining the Aquafresh portfolio, backed by a £2m marketing spend. The Aquafresh Children's Range forms part of brand owner GlaxoSmithKline Consumer Healthcare's strategy to strengthen its family...
A tongue test
GlaxoSmithKline is inviting shoppers to take part in a Tingly Tongue Test on-pack promotion, guaranteeing their money back if they don't have a cleaner tongue after using Aquafresh Extreme Clean toothpaste for ten...
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