GlaxoSmithKline is spending £2.5m in support of two of its toothpaste brands, Sensodyne and Macleans.
Sensodyne is being supported by a £1.4m national TV campaign that will run until June 27. Two new ads will focus on Sensodyne Total Care Gentle Whitening and feature genuine members of the public talking about their sensitive teeth and their experiences as sufferers.
The company is also offering a £10,000 beauty makeover, including a five-star spa holiday in Goa, as part of a £1.1m promotion for Macleans, under the concept ‘Start something beautiful with Macleans’.
The promotion, in-store from late May to the end of June, coincides with a redesign.