Nescafé teamed up with style gurus Trinny and Susannah for a promotion that offers the chance to receive a new item of clothing every day for a year. The on-pack competition closes at the end of June next year with the winner receiving clothes tailored to their size, colour palette and lifestyle. If that isn't enough, a wardrobe consultation with the fashionistas is also up for grabs for a complete style makeover.

Now, that's much more imaginative than a year's supply of coffee.